DV360 Performance Report

Nov 1 - Dec 9, 2025 Sample Advertiser CHF Currency
Total Impressions
25.0M
Across all campaigns
Total Clicks
12,509
0.050% CTR
View Conversions
855
84.7% of total conversions
Click Conversions
155
15.3% of total conversions
Total Conversions
1,010
CHF 12.32 per conversion
Media Spend
CHF 12,440
Nov 1 - Dec 9, 2025

Campaign Performance

6 Campaigns
Campaign Impressions Clicks CTR Conversions View vs Click Spend (CHF)
Holiday Calendar (DE) 7,332,469 3,337 0.046% 378
372 View 6 Click
3,867.80
Holiday Calendar (FR) 3,363,186 1,477 0.044% 216
211 View 5 Click
2,085.11
Gift Ideas (DE) 6,763,976 940 0.014% 49
45 View 4 Click
2,646.48
Gift Ideas (FR) 3,594,606 471 0.013% 17
17 View 0 Click
1,425.23
Instant Photos (DE) 2,563,153 4,183 0.163% 206
104 View 102 Click
1,569.50
Instant Photos (FR) 1,395,270 2,101 0.151% 144
106 View 38 Click
845.89

Insertion Order Performance

6 Insertion Orders
Insertion Order Impressions Clicks CTR Conversions View vs Click Spend (CHF)
Holiday Calendar - DE - Awareness 7,332,469 3,337 0.046% 378
372 View 6 Click
3,867.80
Holiday Calendar - FR - Awareness 3,363,186 1,477 0.044% 216
211 View 5 Click
2,085.11
Gift Ideas - DE - Awareness 6,763,976 940 0.014% 49
45 View 4 Click
2,646.48
Gift Ideas - FR - Awareness 3,594,606 471 0.013% 17
17 View 0 Click
1,425.23
Instant Photos - DE - Awareness 2,563,153 4,183 0.163% 206
104 View 102 Click
1,569.50
Instant Photos - FR - Awareness 1,395,270 2,101 0.151% 144
106 View 38 Click
845.89

Performance by Age Group

Derived from Line Item Names
Age Group Impressions Clicks CTR Conversions View vs Click Spend (CHF)
25-34 9,634,138 2,931 0.030% 436
406 View 30 Click
4,861.45
35-44 8,107,907 5,485 0.068% 349
244 View 105 Click
4,193.55
45-54 4,022,798 1,591 0.040% 159
136 View 23 Click
1,959.88

Age Group Insights

Highest Volume
25-34
9.6M impressions, 436 conversions
Best CTR
35-44
0.068% click-through rate
Highest Click Conv.
35-44
105 post-click conversions
Best Efficiency
25-34
CHF 11.15 per conversion

Conversion Funnel Analysis

Floodlight Activities
Find Branch
1,847
Entry Point
→
Product View
992
53.7% from Find Branch
→
Add to Cart
531
53.5% from Product View
→
Purchase
298
56.1% from Add to Cart

Funnel Step Details

Funnel Step Total Conversions View vs Click % of Previous Step % of Entry
Find Branch 1,847
1,623 View 224 Click
— 100.0%
Product View 992
847 View 145 Click
53.7% 53.7%
Add to Cart 531
412 View 119 Click
53.5% 28.7%
Purchase 298
219 View 79 Click
56.1% 16.1%

Creative Performance by Size

Standard Display Banners
Banner Size Impressions Clicks CTR Conversions View vs Click Spend (CHF)
728x90 (Leaderboard) 10,729,353 3,436 0.032% 433
416 View 17 Click
5,128.86
300x250 (Medium Rectangle) 8,848,614 2,432 0.027% 205
175 View 30 Click
4,071.46
300x600 (Half Page) 1,075,645 3,774 0.351% 128
36 View 92 Click
860.56
160x600 (Wide Skyscraper) 1,356,697 502 0.037% 79
71 View 8 Click
709.42
970x250 (Billboard) 957,843 318 0.033% 61
57 View 4 Click
536.03
336x280 (Large Rectangle) 508,481 1,552 0.305% 24
16 View 8 Click
326.92

Top Performing Creatives

Holiday Calendar 300x600 (DE)
CTR
1.39%
Clicks
2,371
Conversions
80
Cost/Conv
CHF 3.76
16 View 64 Click
Holiday Calendar 300x600 (FR)
CTR
1.36%
Clicks
1,006
Conversions
34
Cost/Conv
CHF 3.88
10 View 24 Click
Instant Photos 336x280 (FR)
CTR
0.83%
Clicks
690
Conversions
20
Cost/Conv
CHF 5.23
0 View 20 Click
Instant Photos 336x280 (DE)
CTR
0.65%
Clicks
234
Conversions
4
Cost/Conv
CHF 13.56
1 View 3 Click